I started following Jermaine James on
Twitter quite some time ago for three reasons: He's a Christian, an awesome rapper (rapping about nothing but the truth) and he's so incredibly funny!
When he mentioned his product line
Bellwether Fashion, I thought, "Jermaine has a fashion line? Let me go check this out." Honestly, I didn't know what a Bellwether was...so I'm glad he defined it:
Bellwether defined:
1. A wether or other male sheep that leads the flock, usually wearing a bell
2. A person or thing that assumes the leadership or forefront, as of a profession or industry: Paris is a bellwether of the fashion industry.
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| Jermaine James, President and Founder of Bellwether Fashion |
The thing that struck me most about Bellwether Fashion (besides how nice the fashions are) is the mission statement. Taken directly from the website, Bellwether's mission statement is:
To give people a brand that speaks volumes without being loud. We are careful not to be trendy because trends come & go but, Bellwether is forever.
Recently, Jermaine took the time out of his busy schedule to sit down for an interview with me. Yay!
MS: Jermaine, tell us about your company.
JJ: Bellwether Fashion is what I like to call a Classic Urban Brand. I launched the company online on Black Friday, 2013. I started with 4 hat designs and have expanded each month with plans of having a full line up by 2015.
MS: What are the reasons you began Bellwether Fashion and what has your journey been like?
JJ: Well there is no one reason why I started Bellwether to be honest. Bellwether represents everything that I've ever experienced in life and that's why you will see the phrase "Since Forever" throughout the brand. The journey has been just that...a journey. Full of ups and downs but nevertheless covered by the gracious hand of the True and Living God.
MS: Do you have any special business tips for our readers?
JJ: I guess I would just say that the Internet should be your best friend if you want to have a successful business in today's climate. Also, if you're not willing to work for it, you will never get "it". Lastly, keep God first!
MS: At the end of the day, what do you want Bellwether to be known for?
JJ: I would love for Bellwether to be known for rewriting the script; to be a leader/light in this world. I don't watch a lot of TV or keep up with celebrities for inspiration. The inspiration for the brand comes from a much different place. At the end of the day I want God to get the glory for the creation of His creation.
MS: Jermaine, is there anything else you'd like to add?
JJ: Quality is an important aspect of fashion and is at the top of our list of priorities as a company. I think sometimes it's easy as a Christian in business to try to only use our Faith as a selling point. For Bellwether, faith is the root (and that isn't going anywhere) but it's not a crutch. One of the things I'm most proud of only 8 months in is the number of repeat customers we have acquired. I encourage everyone to stop by our online store and read the "
About Bellwether" section for more on the origin of the company. Thanks so much for the opportunity to interview and God bless you.
Here's how to find Bellwether Fashion!
Shop Online:
www.bellwetherfashion.bigcartel.com
Email: bellwetherfashion@gmail.com
Twitter:
@bellwetherlife
Instagram: @bellwetherfashion
Facebook:
Bellwether Fashion
Had you heard of Bellwether prior to reading this post? What do you like about this line? What item can you see yourself rockin'?